Matthew swan

Creative Director | Brand, Product & Campaign Leadership

Ideas first. Systems that scale. Built in technology environments where no template existed yet.

18 years leading creative systems, brand platforms, and integrated campaigns for global brands including 11+ years at Amazon across Europe.

£42M+

9

Tracked client revenue influenced

Global-First Formats Built

18

9

Years Experience

Industry Awards & Nominations

Selected brands and business partners

Black and white logo of Pepsi Max with peak mountain graphic and stylized Pepsi logo.
Text spelling out 'BRAVO' in large white letters on a black background, with the letter 'A' represented as a microphone.
Black and white Volvo logo with the brand name inside a circular shape.
Black background with white HP logo and a plus sign.
American Express logo in black and white with the text 'American Express' in bold uppercase letters.
Empty white space with no discernible objects or features.
Dulux logo with a stylized bird and text
A circular logo with the words 'ALFA ROMEO' around the top half, featuring a crossed emblem with a red cross and a green serpent with a man in its mouth.
Black background with large white text that says "SAMSUNG".
Laphroaig logo in white font on a black background.
Black background with a white BMW logo in the center.
Kenuve logo with a stylized heart shape and text
Microsoft logo with four squares to the left of the word 'Microsoft' in white text on a black background.
Porsche logo in white text on a black background
Close-up of the Oral-B logo on a black background.
Gillette Labs logo in white text on a black background

selected work

Culture

Pepsi MAX, TAKE Half-Time to the Max

Take Half-Time to the Max didn't sit alongside football culture; it lived inside it.
PepsiCo · UK · Digiday Winner, Webby nominated.

460k HUB visits

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Culture · Commerce Innovation

VOLVO - AMAZON TEST DRIVE

The dealership model was broken. We brought the test drive to customers' doors instead.
Volvo · UK · Media Week Silver - Media Idea

394M Reach

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Commerce

Braun True Testers

You can't advertise trust for an £800 device. You have to build it.
P&G · EU5

+128% Category Growth

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Product

Samsung Galaxy S25, Amazon Live EU

Europe's first shoppable live launch. Built the format. Google and L'Oréal adopted it next.
Samsung · UK → EU

+32% sales day one

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View all work

story

I started in agencies. Learned to build from scratch and defend ideas in a room.

Then Amazon. Eleven years. First senior designer in Europe to Creative Director across five markets. Always in environments where no template existed yet.

I love a pitch and I follow the work to the end. Concept, craft, QA all of it. I can talk the work because I did the work.

Full story