I make new technology easy to understand, easy to trust and easy to buy.

Bearded man in a black sweater sitting at a wooden table in a modern office

Creative Director for brands with something new to launch. 15+ years across brand, product, advertising and digital, including 11 at Amazon Ads for Samsung, P&G, Microsoft, BMW and Pepsi MAX.

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Available now for permanent, contract and freelance roles. London, Europe or remote.

Brands I’ve worked with

Black background with large white text that says "SAMSUNG".
Black background with white HP logo and a plus sign.
Black and white logo of Pepsi Max with peak mountain graphic and stylized Pepsi logo.
Black and white Volvo logo with the brand name inside a circular shape.
American Express logo in black and white with the text 'American Express' in bold uppercase letters.
Laphroaig logo in white font on a black background.
Porsche logo in white text on a black background
Black background with a white BMW logo in the center.
Empty white blank page.
Logo with the word CHASE and a stylized hexagon shape to the right of it.
Microsoft logo with four squares to the left of the word 'Microsoft' in white text on a black background.
Kenuve logo with a stylized heart shape and text

Selected Work

Six projects that started with a problem.

A woman with dark hair and earrings speaking in a video on a mobile phone screen, with a subtitle in French, a playlist of videos on the right, and navigation menu icons at the bottom.

P&G, Braun Tester Club

Product + Brand Launch

Nobody spends £800 on a device they've never seen work. So we let 25 real people show them.

  • +128% IPL category browsing

P&G European Brand Team | Germany, UK, Spain, Italy, France

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Smartphone on a black surface showing a live video chat with two people, one laughing and gesturing, in a modern indoor setting.

Samsung, Amazon Live Galaxy S25 Launch

Product + Brand Launch

Europe had never seen Amazon Live. Samsung's flagship was its first guest.

  • 20.2K new-to-store visitors on day one

Samsung | UK

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Diverse group of seven people posing with ASUS laptops against a gray studio background, including a person seated on a skateboard.

Microsoft, Laptops for Your Lifestyle

Commerce

People don't buy specs. They buy something that looks like them.

  • 95% scrolled the entire page

Microsoft | Intel | Asus | UK

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Zarbee’s bear characters reading a children’s book on a couch beside a row of Zarbee’s supplement boxes

Kenvue, Zarbee's Health Hive

Culture

Launching a brand nobody knew into the family home.

  • +1,250% organic brand searches

Kenvue | Universal McCann | Onevue | UK

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Close-up of a hand holding an opened black soda can with a red label.

PepsiCo, Take Half-Time to the Max

Culture

Match day runs on quick food. We made Pepsi MAX part of the order.

  • Winner, Digiday Media Awards Europe 2024

PepsiCo | Twisted | OMD UK | Jungle Creations | UK

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A blue Volvo hatchback parked on a cobblestone road in front of a modern building with large windows and gray stone walls.

Volvo, V40 Test Drive

Culture

The dealership was the problem. So we skipped it.

  • 117 test drives, 394M media reach

Volvo | Mindshare | UK

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Check out all the work

About

I simplify complex problems, humanise technology and turn them into ideas, experiences and campaigns that deliver.

I started out selling houses in north London. Then design, then agencies, then 11 years at Amazon Ads, ending up leading creative across five European markets.

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