Matthew swan
Creative Director | Brand, Product & Campaign Leadership
Ideas first. Systems that scale. Built in technology environments where no template existed yet.
15+ years leading creative systems, brand platforms, and integrated campaigns for global brands including 11+ years at Amazon across Europe.
selected work
Culture
Pepsi MAX, TAKE Half-Time to the Max
Take Half-Time to the Max didn't sit alongside football culture; it lived inside it.
PepsiCo · UK · Digiday Winner, Webby nominated.
460k HUB visits
Culture · Commerce Innovation
VOLVO - PRIME NOW TEST DRIVE
The dealership model was broken. We brought the test drive to customers' doors instead.
Volvo · UK · Media Week Silver - Media Idea
394M Reach
Commerce
Braun True Testers
You can't advertise trust for an £800 device. You have to build it.
P&G · EU5
+128% Category Growth
Product
Samsung Galaxy S25, Amazon Live EU
Europe's first shoppable live launch. Built the format. Google and L'Oréal adopted it next.
Samsung · UK → EU
+32% sales day one
story
I started in agencies. Learned to build from scratch and defend ideas in a room.
Then Amazon. Eleven years. First senior designer in Europe to Creative Director across five markets. Always in environments where no template existed yet.
I love a pitch and I follow the work to the end. Concept, craft, QA all of it. I can talk the work because I did the work.
£42M+
9
Campaign Revenue Generated
Global-First Formats Built
15+
6+
Years Experience
Industry Awards
Selected clients
