Creative Director. Difficult problems.
Better ideas.

Brand, advertising, digital, product and technology. 18+ years making complexity simple.

Clients

White Amazon logo with arrow underneath on a black background.
Text spelling out 'BRAVO' in large white letters on a black background, with the letter 'A' represented as a microphone.
Black and white Volvo logo with the brand name inside a circular shape.
Black background with white HP logo and a plus sign.
American Express logo in black and white with the text 'American Express' in bold uppercase letters.
Empty white space with no discernible objects or features.
Dulux logo with a stylized bird and text
A circular logo with the words 'ALFA ROMEO' around the top half, featuring a crossed emblem with a red cross and a green serpent with a man in its mouth.
Black and white logo of Pepsi Max with peak mountain graphic and stylized Pepsi logo.
Black background with large white text that says "SAMSUNG".
Laphroaig logo in white font on a black background.
Black background with white text spelling 'MARS' in bold uppercase letters.
Black background with a white BMW logo in the center.
Kenuve logo with a stylized heart shape and text
Porsche logo in white text on a black background
Gillette Labs logo in white text on a black background
Microsoft logo with four squares to the left of the word 'Microsoft' in white text on a black background.
Close-up of the Oral-B logo on a black background.

Selected Projects

Four projects that started with a problem.

A woman with dark hair and earrings speaking in a video on a mobile phone screen, with a subtitle in French, a playlist of videos on the right, and navigation menu icons at the bottom.

Humanising Technology

Braun, True Testers

You can't advertise trust for an £800 device. So we built a way for people to experience it, test it and tell others.

P&G | Europe

  • +128% Browsing category increase

  • +22% New to brand puchase

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Smartphone on a black surface showing a live video chat with two people, one laughing and gesturing, in a modern indoor setting.

Platform & Product

Samsung Galaxy S25 launch, on Amazon Live

Live commerce didn't have a creative playbook in Europe. We built one, then used it to launch Samsung Galaxy S25 in the UK.

Samsung | UK

  • +32% campaign sales influenced

  • 52-second average dwell time

  • 20.2k new-to-store visitors

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Culture

Take Half-Time to the Max

Football wasn't something to advertise around. It was the opportunity. We turned Pepsi MAX's retail media presence into a football experience people could participate in with Big Zuu.

PepsiCo | UK

  • 460k+ Hub Visits

  • +120% TikTok views for Big Zuu

  • 99% positive setiment

  • Winner Digiday Media awards

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Commerce Innovation

Volvo V40, Prime Now Test Drive

The problem wasn't getting people interested in the car. It was getting them to the dealership. We brought the test drive to the customer instead.

Volvo | UK

  • 117 Test Drives Delivered

  • 394M combined media reach

  • 65 media features

  • Silver Media Week Awards

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About

I’m a Creative Director with 18+ years across brand, advertising, digital and technology. I turn complex customer and business challenges into clear ideas and creative work that delivers.

Agency (Mars, Pedigree, Laphroaig), in-house (11 years at Amazon Ads, across Samsung, P&G, Microsoft, BMW and Pepsi MAX) and technology-led.

Available now for freelance and contract Creative Director roles. London, EMEA or remote.

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