Matthew swan
Creative Director | Brand, Product & Campaign Leadership
15+ years leading creative systems, brand platforms, and integrated campaigns for global brands, including 11 years at Amazon Brand Innovation Lab across EMEA.
Ideas first. Systems that scale. Built in technology environments where no template existed yet.
£42M+
9
Campaign Revenue Generated
Global-First Formats Built
15+
6+
Years Experience
Industry Awards
Trusted by
selected work
Product
Microsoft, Laptops for Your Lifestyle
Laptops for Your Lifestyle Stopped selling specs. Started selling identity.
Microsoft · UK → Global
4M Global Sales
Culture
Pepsi MAX, Half-Time to the Max
Half-Time to the Max Didn't sit alongside football culture lived inside it.
PepsiCo · UK · Digiday Winner
460k HUB visits
Commerce
Braun True Testers
You can't advertise trust for an £800 device. You have to build it.
P&G · EU5
+128% Category Growth
Product
Samsung Galaxy S25, Amazon Live EU
Europe's first shoppable live launch. Built the format. Google and L'Oréal adopted it next.
Samsung · UK → EU
+32% sales day one
story
Agency roots in branding, art direction, and experiential. Eleven years inside Amazon Brand Innovation Lab from first senior designer in Europe to Creative Director across five European markets.
I work at the intersection of technology, culture, and commerce. Building systems that scale, leading from strategy to execution, and measuring the work the same way the business does: by what it changes.