About Me

Hi, I’m Matthew Swan

As an award-winning Creative Director at Amazon's Brand Innovation Lab, I lead transformative campaigns across Europe, blending bold ideas with data driven strategies to create customer-obsessed solutions.

Throughout my 10+ years at Amazon, I've been at the forefront of pioneering new advertising solutions, from launching Amazon Live’s EU debut to spearheading innovative campaigns for global brands. My expertise lies in driving measurable results, inspiring cross-functional teams, and building trusted client relationships.

Before Amazon, I honed my skills at White Label UK, leading award-winning campaigns that redefined brand engagement. Today, I continue to explore the intersection of creativity, technology, and AI.

Welcome to my portfolio, a showcase of work that inspires, connects, and innovates.

Experience

  • Creative Director, Europe Amazon Brand Innovation Lab (Aug 2024 – Present)

    • Leads innovative campaigns across Europe's Amazon platforms, translating business needs into breakthrough ideas.

    • Collaborates with cross-functional teams to drive strategic initiatives and elevate creative quality.

  • Creative Director Europe, CPG & Grocery Amazon Brand Innovation Lab (Jan 2022 – Sep 2024)

    • Transformed advertising for major CPG and Grocery brands across Europe, leveraging Amazon Ads to connect with millions of customers.

  • Creative Director, UK Amazon Brand Innovation Lab (Feb 2021 – Jan 2022)

    • Led UK creative team, driving impactful campaigns for Auto, Financial Services, and Consumer Electronics.

  • Senior Art Director Amazon Brand Innovation Lab (Apr 2019 – Feb 2021)

    • Spearheaded innovative campaigns for major brands, combining creativity with strategic insights.

  • Senior Designer White Label (2013 – 2014)

    • Led creative direction for promotional materials and brand toolkits, working with notable clients like Laphroaig and Krug.

Awards

  • Digiday Media Awards Europe 2024: Winner | Best Brand/Publisher Partnership (Pepsi MAX).

  • Webby Awards 2024: Nominee | Social-Food & Drink Category (Pepsi MAX).

  • The Drum Awards Marketing EMEA 2024: Shortlisted | Creative Campaign Excellence (Pepsi MAX).

  • Campaign Media Awards 2024: Finalist | Innovation in Advertising (Pepsi MAX).

  • Volvo V40 and Amazon Prime partnership won Silver in the 'Media Idea (£250k-£1m)' category at the 2018 Media Week awards.

  • PIAF Gold 2015: Audience Engagement (Laphroaig).

  • The Drum Marketing Awards 2015: Advertising Strategy of the Year (Laphroaig).

Clients