Welcome to my playground! I'm Matthew Swan, Creative Director, where creativity meets technology and brands thrive.
With a keen eye for storytelling and a deep understanding of digital trends, I create immersive brand experiences that resonate with audiences worldwide. As a seasoned creative leader with a passion for innovation and collaboration, I have led numerous campaigns that blend art, technology, and strategy to drive impactful results. This portfolio showcases my most impactful projects, highlighting my ability to collaborate with diverse teams and drive innovative campaigns that captivate and inspire.
pepsi MAX - “Take Half-Time to the Max”
Campaign Overview: Pepsi MAX partnered with food icon Big Zuu to create a fully integrated campaign across the UK, positioning Pepsi MAX as the ultimate refreshing beverage for football fans aged 18-34 during match-day meals and snacks. The campaign featured quick and easy recipe inspirations, a bespoke Amazon Fresh hub for instant ingredient ordering, and Twisted London sampling.
Impact: 460K+ visits to the recipe inspiration hub, 11K+ Pepsi MAX sample redemptions,99% positive sentiment rate
Big Zuu's TikTok campaign achieved 120% more views than his previous 5 posts
Strengthened Pepsi MAX's association with match-day meals and snacks
Pioneered integration with Amazon Fresh and Amazon Ads in the EU
2. P&G - “braun Tester Club: Authenticity in Action”
Campaign Overview: Launched the Braun Tester Club across EU5, offering 25 customers a free 8-week trial of Braun's IPL device in exchange for video reviews, showcasing real results on Amazon.
Impact: Built trust through authentic user testimonials. Improved conversion rates. Increased category awareness. Provided valuable customer insights.
3. Volvo - “test Drive Reimagined: Volvo V40 with Prime Now”
Campaign Overview: Volvo partnered with Amazon Prime Now to deliver personalized test drives of the V40 model directly to customers. This innovative approach resulted in 117 booked test drives and 94% positive feedback, while reaching 394 million through media coverage.
Read the full case study to learn more.
