
Creative Director | Amazon Brand Innovation Lab
Driving Customer-Obsessed Innovation Across Europe.
With 10+ years at Amazon and 17+ years of experience, I lead transformative digital campaigns that blend bold creativity with data-driven strategies. From pioneering new advertising solutions to inspiring cross-functional teams, I'm passionate about driving measurable results and exceeding client objectives.
Explore my work to see how I'm transforming brands within and beyond the Amazon ecosystem.

Award-Winning Pepsi Campaign: Take Half time to the Max.

Award-Winning Volvo V40: Reinventing the Test Drive.

P&G: The Braun Tester Club.

Amazon Live's EU Debut: Samsung Galaxy S25 Launch.

P&G: Oral-B iO Showroom: An Immersive Virtual Experience.

Microsoft Laptops for Your Lifestyle.

P&G: Oral-B iO10 and Alexa Echo Pop for smarter brushing.

American Express Platinum Cashback.

BMW: IX Lead Generation.

Porsche Cayenne Turbo.

Award-Winning Laphroaig: Opinions Welcome.
